E.l.f. Beauty has promoted Kory Marchisotto to the newly created role of President of Brands.

Until now, Marchisotto has served as Global Chief Marketing Officer since August 2020.

In this role, she will focus on fueling our brands, categories, and global aspirations, while continuing to support the full enterprise on our Executive Team.

Marchisotto will oversee the development and expansion of e.l.f. Skin, e.l.f. Cosmetics, vegan make-up brand Well People, and Alicia Keys’ Keys Soulcare.

In a LinkedIn post Marchisotto commented,

“When I joined e.l.f. seven years ago, a board member asked for my perspective. My answer was simple: `all I see is opportunity.’ Today, after 28 consecutive quarters of growth and record market share gains, e.l.f. continues to defy conventions and lead the industry. And still, seven years later, `all I see is opportunity.’”

Marchisotto’s appointment comes during a wider C-suite shuffle as Oshiya Savur is also being named Chief Marketing Officer. 

Savur joins e.l.f. Beauty from Maesa, where she served as Chief Brand and Marketing Officer for three years. She has also led brand growth for Suave, TreSemme, Elizabeth Arden, Charlotte Tilbury, Maesa, and Revlon’s luxe portfolio. 

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